EWA to Continue Focus on Advocacy, Customer Service Following CEO Transition
Tuesday, January 18, 2022 | Comments
The Enterprise Wireless Alliance (EWA) will continue to focus on its advocacy efforts and strong customer service following its leadership transition, new CEO Robin Cohen said.

As of January 1, Cohen assumed the CEO role, while previous CEO Mark Crosby moved to the role of chief strategy officer, where he will advise Cohen. Crosby had served as CEO of the organization since 1975.

“I think Robin will continue to do an incredible job continuing to pursue EWA’s advocacy leadership in the field,” Crosby said.

Some key regulatory issues that EWA will continue to focus on over the next year and beyond include 4.9 GHz, 800 MHz interstitial channels, the T-band and 6 GHz, Cohen said.

“One of the major benefits of EWA and EWA membership is our advocacy efforts before the FCC,” she said. “Mark is a tough act to follow for sure, but that’s something that we’ve worked on together since I started in 2016.”

Cohen joined EWA in 2016 as executive director of regulatory affairs and spectrum strategies and then later led that team as vice president. In 2020, she was named senior vice president of strategic initiatives and in June 2021 was named EWA president.

During her time with the EWA, Cohen has led a number of advocacy initiatives including efforts around reorganizing the 900 MHz band and maximizing industry access to 800 MHz and T-band spectrum.

Both Crosby and Cohen said that one of the biggest assets of the EWA in advocacy is its board of directors and membership.

“It’s not just the CEO of EWA. You look at our board of directors,” Crosby said. “They’re on our board and on our committee and we have very strong volunteer leadership on our boards and I think that’s overlooked a bit.” Both Cohen and Crosby said that the EWA membership offers a pool of talent and knowledge that can be really useful in advocating with the FCC.

“It’s not only that we’re educating our members and our customers, but they’re also educating us,” Cohen said. “With all of these new technologies they’re educating us and they’re fueling us when file us when we file comments.”

Outside of advocacy, another key focus of Cohen is to improve the customer service of its frequency coordination services.

“I think it’s important for any company but most importantly EWA to always look at how we can enhance a customer experience and that is something that we strive for and do look at and we are planning on implementing some things in 2022 and beyond,” Cohen said.

Crosby said that one key of the spectrum process should be automating and making the process as efficient as possible while also giving users the opportunity to dig deeper in the process if they so choose.

“We have two different types of customers,” Cohen said. “Some want to monitor and pick a frequency while others want to have it picked for them.”

Crosby said that users should be able to put in their information and what they’re looking for in terms of spectrum and then have the computer do all the calculations and provide appropriate, available channels in a few seconds. At the same time, a customer who wants to be more involved in selecting that process can also have that option to dig deeper.

“Our role is to make sure that the customer who came to us got what they wanted quickly and efficiently and there are no hassles,” Crosby added.

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