Taser Buys U.K. Distributor
Monday, July 20, 2015 | Comments

Taser International acquired Tactical Safety Responses Limited (TSR), its licensed distributor of smart weapons and body cameras in the United Kingdom. The investment helps expand TASER’s ability to bring key public-safety technologies to its partners across the U.K. by increasing its in-country sales and support team, company officials said.

TSR will provide unaltered service during the transition, maintaining existing staff and services. Consistent with the company’s expanded mission, the U.K. team will operate under the name Axon Public Safety UK. The company will retain the current TSR legal name until all appropriate contracts have been transitioned to the new entity.

“We are deeply committed to making the Axon platform the leading cloud, mobile and wearable technology ecosystem across the United Kingdom,” said Taser CEO and Founder Rick Smith. “This is all about getting closer to our customers. We are decreasing the communications distance from our customers to our product developers and support teams, some of which will be moving in country. Beyond offering heightened support, we’ll now be positioned to better develop U.K. customer-driven solutions, from nationwide data management systems to U.K.-specific use-of-force reporting. In preparation for this acquisition and our expanded footprint, we’ve added additional sales staff, customer support and field engineers.”

The acquisition is structured as an undisclosed all-cash tender with a potential earnout based on future U.K. product sales over a three-year period in excess of certain base sales revenue targets. While TSR’s operations will continue to be based in Daventry, the technology and sales division will now operate out of London. In addition, TSR’s 10 employees have all been offered continued employment at Taser.

The acquisition is Taser’s second in three months. Taser acquired MediaSolv Solutions in May.

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