Vertex Standard Executives Tout 2015 Successes, Highlight 2016 Plans
Friday, March 25, 2016 | Comments

The director and general manager of Vertex Standard said North America, Asia Pacific and the Middle East were all regions of the world where its unit sales increased in 2015. Mike Peterson March 22 outlined the company’s 2015 successes and challenges at the company’s North American channel partner event.

Peterson, who took over as CEO in March 2015, said North America and Asia Pacific bring about 80 to 85 percent of the company’s business. North America was the top revenue-generating region with strong sales of the company’s products released last year. Latin America and Europe saw declining units and revenue because of economic challenges in the regions.

To ensure growth continues during 2016, the radio vendor plans new accessory rollouts that will better align with radio price points. Peterson said the company needs to increase its accessory attachment rate. “Let’s get a stronger accessory base,” he said.

The company plans to attack the entry tier radio market, and to that end, launched a low-tier radio in its eVerge Digital Mobile Radio (DMR) radio line. The eVerge EVX-261 offers DMR and analog dual mode and IP55 certification. The UHF 403 – 470 MHz model will be available by the end of the second quarter, with UHF 450 – 512 and VHF models to follow.

Another new radio, the eVerge EVX-S24, is touted as the smallest, most robust eVerge radio. The UHF 403 – 470 MHz model, along with a school bus yellow version, will be released in the third quarter.

The company had 55 software releases during 2015, and Scott Pearson, global operations manager. said that was unacceptable. In 2016, software releases will be quarterly, with one release for each line of radios that addresses bugs and enhancements, said Pearson.

Vertex Standard also plans to offer more training opportunities to its channel partners.

“Our customer base is a special group who needs our help because funds aren’t great but they need a communications system they can rely on,” said General Manager Peterson. “They want good technology, applications and capability but some want a simple radio.”

The company also plans to release a new Project 25 (P25) radio in the first quarter of 2017. “We are going to deliver a product next year that will be top notch,” Peterson said.

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