JVCKENWOOD USA Signs Equipment Financing Agreement with Marlin
Friday, September 16, 2016 | Comments

JVCKENWOOD USA announced an agreement with Marlin Business Services, a commercial equipment financing company, that gives KENWOOD authorized dealers access to a broad line-up of financing opportunities for their customers.

The agreement applies to all technologies and products that JVCKENWOOD USA sells through direct sales staff or its reseller network, said John North, vice president of sales, Enterprise Systems Division, JVCKENWOOD USA. North said several different leasing options, including market value and dollar buyout leases, are available. At the end of the lease, a customer can buy the equipment at the market value at that time or buy it at an agreed upon dollar per unit. The customer could also renew the lease.

“This alliance with Marlin greatly strengthens our dealer’s competitive advantages by improving the financing options they can offer to their customers,” North said. “We see this as integral to our overall sales expansion strategy, and we’re confident that we’ll see results because of this new alliance in all of our key markets.”

North said leasing options help customers buy equipment through operational expenditures, which are often easier to budget than large capital expenses. And customers are used to monthly service fees from products such as cellphones, so they are used to the monthly service model. Dealers are more comfortable working with a financing firm endorsed by JVCKENWOOD USA, North said.

“We look forward to supporting JVCKENWOOD USA’s sales efforts with our efficient, creative and competitive financing solutions along with our diversified technology industry expertise,” said William Miller, vice president of sales, national accounts, Marlin Business Services.

North said most customers interested in leasing are business/industry companies. “There is some activity on Project 25 (P25), but it’s more prevalent on the commercial side,” he said. “There are other funding sources for P25 equipment so we don’t see as much leasing from P25 customers.”

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