Research Shows Americans Find Public TV Effective in Emergencies
Wednesday, April 26, 2017 | Comments

New public opinion research finds the overwhelming majority of Americans see public television as an effective channel for educating children and underserved populations about responding to emergency situations such as tornados, hurricanes, earthquakes or terrorist attacks.

Commissioned by Eagle Hill Consulting and America’s Public Television Stations (APTS), the research finds that:
• 91 percent of Americans believe that public TV could be an effective channel to educate children about responding to emergencies.
• 87 percent say public television could be an effective channel to educate underserved populations (including low income communities, individuals with disabilities and rural communities) about responding to emergencies.
• 80 percent of Americans are aware that government agencies use public TV to distribute alerts during emergencies.

“Public broadcasting increasingly plays a fundamental role in keeping America safe,” said Eagle Hill’s John McCoskey. “Public broadcasting isn’t just about popular programming. Emergency agencies and law enforcement rely on the public television system to communicate with Americans during emergencies.”

America’s public TV stations are committed to three essential public service missions: education, public safety and civic leadership. As the last locally controlled media in America, public television reaches more than 98 percent of Americans. Public TV stations are uniquely positioned to provide these services, not only on television but also in the classroom, online, as part of the emergency response network and in the community.

Public TV and radio stations have partnered with state and local law enforcement and federal agencies such as the U.S. Department of Homeland Security on public-safety projects such as datacasting.

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