AT&T Launches FirstNet Dealer Program
Wednesday, June 27, 2018 | Comments

AT&T launched a First Responder Network Authority (FirstNet) dealer program with an initial 20 to 30 companies. Select dealers and AT&T Alliance Channel providers can sell FirstNet service.

AT&T said it carefully selected solution providers and dealers with deep knowledge of public safety. “This will help get lifesaving technology into the hands of first responders throughout the U.S.,” a statement said.

The program makes it easy for public-safety agencies to work with the same solution providers they know and sign up for FirstNet service, said Chris Sambar, AT&T FirstNet senior vice president.

In coordination with FirstNet, AT&T regulates which indirect sellers can promote, market and co-sell FirstNet and will continue to evaluate additional potential FirstNet dealers to participate in the program. The carrier chose indirect sellers that focus on mobility solutions for public-safety agencies.

“We chose dealers and solution providers that have an established business selling mobility solutions with a focus on first responders/public safety,” said an AT&T spokesperson. “For instance, this includes companies that sell mission-critical voice and video solutions, cybersecurity and fraud detection, multiagency communications and collaboration solutions to public-safety agencies.”

Dealers must complete FirstNet certification training before they will be authorized to participate in the program. AT&T also offers a referral program for AT&T Alliance Channel solution providers that are not certified FirstNet dealers.

Motorola and Panasonic announced that they would be participating in the dealer program.

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