Verizon Reduces Personal Unlimited Plans for State, Local First Responders
Friday, December 07, 2018 | Comments

Verizon announced new unlimited rate plans for current and retired first responders and volunteer first responders on personal plans.

Customers who are state and local police, fire and EMS employees, retirees or volunteers can sign up for the Go Unlimited plan for $30 per line per month for four lines when enrolled in auto pay, a savings of $40 per month plus taxes and fees, Verizon said in a statement.

First responders can also save on all Verizon Unlimited consumer plans with $15 off one line, $35 off two lines and $40 off three or more lines.

“When disaster strikes, our first responders are always there to answer the call,” said Mike Maiorana, senior vice president for Verizon public sector. “Verizon is doubling down on our support of these brave men and women by giving them even more value on their personal lines. It’s our way of saying thank you for putting their lives on the line and keeping us safe.”

To get the discount, first responders should log into their My Verizon accounts and upload the proper documentation or visit a store. Verizon made available discounts on consumer unlimited plans to national and state contract procurement offices in August.

In a report from CoBank earlier this month, an economist at the private bank targeting rural areas, said AT&T is looking to boost its market share with first responders and their families through the First Responder Network Authority (FirstNet) contract. Verizon aims to make that harder for AT&T with its new first responder rate plans.

“AT&T is hungry for growth opportunities and likely sees the infrastructure it’s putting in place for FirstNet and first responders as an opportunity to win business with families of public-safety subscribers,” said Johnston. “This ‘land and expand’ strategy could eventually become a threat to rural wireless operators.”

During a Nov. 20 conference, AT&T Chief Financial Officer John Stephens highlighted AT&T’s ability to sell not only to first responders but their friends and family as well as a key benefit of building the FirstNet network.

During a Nov. 29 investor presentation, AT&T CEO said AT&T’s market share with first responders is low, and there is a high correlation between first responders and their families. To that end, the company is putting stores in places where it has never had them before.

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