FCC Reminds Carriers on Geotargeted Wireless Emergency Alert Deadline
Wednesday, April 17, 2019 | Comments

The FCC reminded commercial mobile service providers participating in wireless emergency alerts (WEA) that they must be able to deliver enhanced geo-targeted WEA messages to 100 percent of the target area with no more than 0.1 mile overshoot to new mobile devices offered for sale and to existing devices capable of being upgraded to support this standard by no later than Nov. 30.

As of Nov. 30, participating CMS providers must also provide, at the point of sale, information about the benefits of enhanced geotargeting and the extent of its availability on their network and devices, to allow consumers to make more informed choices about their ability to receive WEA messages that are relevant to their safety.

The FCC adopted rules in 2018 requiring participating CMS providers to support enhanced geographic targeting by delivering WEA messages to the area that matches the area specified by the alert originator. Commercial providers currently are required to support geotargeting that “best approximates” the target area specified by the alert originator.

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