Aviat Touts Online Marketplace for Products
Wednesday, August 14, 2019 | Comments

Aviat Networks announced successes since the launch of the Aviat Store, a self-service online marketplace for radios, antennas, accessories and software. With Aviat Store, customers can create quotes and place orders.

Aviat Store was designed to capture new share in the all-outdoor radio segment, representing as much as 20% of the current global microwave radio market, and which is virtually all incremental business for Aviat.

During the company’s fiscal 2019 fourth quarter, sales through Aviat Store were more than double the business received in the first seven months combined and two-thirds of all Aviat Store customers represent new logos for Aviat. Additionally, the majority of the new customers added have come from the wireless internet service provider (ISP) and rural broadband market segments.

"We are very excited about the progress we've made in e-commerce," said Michael Pangia, president and CEO, Aviat Networks. "Not only does it simplify the customer experience, Aviat Store also improves the process flow from a sales, marketing and operations standpoint for servicing this customer base. Aviat Store is a great example of how operational excellence can drive growth and also lower costs. We will look to leverage the store's business-to-business capabilities for broader e-commerce and e-service initiatives into the future."

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