Messaging App Supports Italian Red Cross
Wednesday, April 01, 2020 | Comments

Kaleyra supported the Italian Red Cross (CRI) with a free text-message service designed to help volunteers and citizens dealing with the emergency caused by the spread of COVID-19. Through a single number, 4353535, the association can recruit health workers in the affected areas, effectively manage queries from citizens and communicate more quickly with all its volunteers in urgent situations.

The toll-free number can be reached by all local operators, facilitating the booking of essential medical services through text messages. The CRI will also be able to use Kaleyra's versatile platform for other needs to raise awareness and provide necessary care to those affected by the Coronavirus outbreak.

CRI is using the number to support doctors, nurses and health workers to enhance the emergency response system in the Lombardy region of Italy. The doctors and nurses who want to give their availability have to send a simple text message by typing "immediate doctor availability" or "immediate nurse availability." The system will automatically send them the instructions to follow.

The platform also helps to manage such high traffic volumes better. If a citizen finds the toll-free number to be busy, they can send a request via text message. The message will be immediately processed by Kaleyra's CPaaS platform that will then direct the request to the helpline organization. The organization, in turn, contacts the user as soon as an operator is available.

The service can also be used in particularly critical situations by the Red Cross, such as to send urgent communication instantly to all its 160,000 volunteers in the Italian territory. The service, activated 15 March has already seen more than 7,500 text messages pass through the platform in the first two weeks of its operation.

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