RCA, Discount Two-Way Add California Firm, Announce Growth Strategy
Monday, July 13, 2020 | Comments

RCA Communications Systems and Discount Two-Way Radio, two providers of two-way radio equipment, announced that California Preparedness Resource (CPR) joined the RCA nationwide network of two-way radio dealers. RCA Communications Systems has about 100 two-way radio dealers across the country and plans to add at least 200 more dealer locations within the next five years as part of its strategic growth strategy.

Bob Turner founded CPR as a resource to help schools find the tools and resources they need to enhance school safety and security programs. Prior to founding CPR, Turner spent more than two decades teaching others how to incorporate two-way radio communications into campus settings to improve safety and reduce outside threats.

As a national expert on emergency planning, Turner said professional-grade two-way radios are critical tools for improving safety throughout every campus of the United States. He first became familiar with RCA two-way radio equipment after he began directing all communications strategies for the Alvord Unified School District in Riverside, California.

“Before I started working with the school district, they allowed another dealer to dictate what they needed and how to use it,” Turner said. “As a result, they were using a mix of VHF and UHF analog radios and using a repeater at the high schools, and the frequencies were all over the place. I came in and took it over and started shopping around for another dealer that could provide a better product at a better price. I got rid of the repeater systems, started using the RCA RDR2500 UHF radios, and the difference was immediate. Plus, because the price was so good, I was able to buy more radios for the entire district.”

Turner will continue to focus on introducing the benefits of two-way technology into the nation’s education industry.

“We are extremely pleased to add Bob to the RCA two-way radio dealership team,” said Ben Burns, founder and CEO of RCA Communications Systems and Discount Two-Way Radio. “Nobody knows how to incorporate high-quality communications strategies into the education industry’s infrastructure better than Bob. We look forward to helping him and his California Prep Resources team uncover new opportunities and accelerate growth for our educational vertical.”

Discount Two-Way Radio and RCA Communications Systems also announced a five-year growth strategy that will center around partnering with more than 200 authorized dealers across the country. The expansion plan is estimated to bring in an estimated $10 million in revenue.

The two companies joined forces in 2009 to distribute RCA products. Since that time, the partnership has sold more than 120 million radios to just less than 100,000 clients working in the industries of construction, education, warehousing, manufacturing, and oil and gas. The companies want to duplicate their success by creating a coast-to-coast network of independent dealers.

“Discount Two-Way Radio and RCA Communications Systems have proven our product and sales models can go head-to-head with any major two-way radio manufacturer in the country,” Burns said. “Now, we are expanding our footprint by introducing a line of RCA dealer-only radio models that will be sold throughout our well-supported dealer network.

“Competitors in our industry rarely consider the customer’s requirements or provide them a solution that truly fits their needs. Most manufacturers push the dealers to sell whatever model they are pushing that particular month. Now, we have a dealer-only line of radios coupled with better support, warranties and prices.”

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