Keysight Promotes Sin to Lead Electronic Industrial Solutions Group
Wednesday, October 07, 2020 | Comments

Keysight Technologies promoted Ee Huei Sin, head of Keysight’s General Electronics Measurement business, to lead its Electronic Industrial Solutions Group, effective immediately.

Huei Sin takes over from Gooi Soon Chai who has led the business since 2015. Going forward, Soon Chai will continue to lead Eggplant, the test automation software company Keysight acquired in June 2020, as well as Keysight’s Order Fulfilment and Information Technology groups – all of which are key strategic functions for the company.

“Huei Sin is an impressive leader with a track record of delivering results and who knows our business and customers well,” said Keysight Chairman and CEO Ron Nersesian. “Her readiness for this critical role exemplifies Keysight’s long-standing commitment to growing and developing our talent across the globe. As a female business leader based in Asia with a global perspective, Huei Sin will help Keysight continue to accelerate the success of our electronic industrial customers.”

Huei Sin joined the company in 1992 and has held a variety of global positions, including functional and business roles. In particular, she has expertise managing general purpose electronics measurement and semiconductor industry businesses. For the last two years, Huei Sin has also led Keysight’s companywide efforts in the education market. Huei Sin is based in Penang, Malaysia, and has previously worked for the company in the U.S.

“Huei Sin is a very capable and strong leader,” saidSoon Chai. “During her time with the company, she has held a diverse set of roles that make her uniquely qualified to take on this role. I am confident the Electronic Industrial Solutions Group will be well-positioned to serve customers and deliver strong results under Huei Sin’s leadership.”

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