Cradlepoint Expands Partner Programs with New Hires
Tuesday, March 09, 2021 | Comments

Cradlepoint announced new partner leadership hires and increasing investment in its partner programs and platforms as part of its global expansion strategy.

Businesses of all sizes increasingly turn to LTE broadband solutions to deliver agile, secure, reliable wide-area network (WAN) connectivity. The emergence of 5G is only accelerating this shift. At the same time, the global pandemic has accelerated digital transformation as organizations implement new strategies to drive revenue and serve customers based on wireless connectivity that is instantly deployable anywhere you can get a cellular signal. This rapidly growing market represents a promising opportunity for partners globally and an opportunity for Cradlepoint to expand its wireless WAN leadership based on its NetCloud Service and portfolio of branch, mobile and internet of things (IoT) cellular routers.

Cradlepoint hired several industry-recognized channel leaders in recent weeks, deepening its partner expertise and resources. These hires include:
• Krissy Kelley, vice president (VP) of global partner and field marketing, responsible for partner enablement, scaling and co-marketing efforts. Kelley comes to Cradlepoint after several senior marketing and channel leadership roles at Fortinet, Citrix and RSA.
• Lisa Wight, VP of global distribution and partner program, plays a critical role in implementing a compelling and scalable distribution and partner program worldwide. Wight has extensive global distribution and channel experience from VMware and Dell.
• Steve Benvenuto, VP of partner sales, Americas, is focused on driving partner success and growth in North America. Benvenuto brings more than 20 years of channel leadership and execution from Cisco.
• Darryl Brick, VP partner sales, Europe, Middle East and Africa (EMEA), is overseeing Cradlepoint's partner sales throughout Europe. He brings decades of EMEA channel-building experience from Juniper Networks, Infoblox, Imperva and ServiceNow.
The new team members join seasoned and proven leaders including Tony Puopolo who leads the service provider and integrator practice and John Nye, who launched Cradlepoint’s Global Technology Alliance Program last year.

Cradlepoint offers partners a 5G for Enterprise Branch specialization program. This new program gives partners a competitive advantage as trusted advisors in the rapidly emerging market for 5G WAN solutions while also helping them build a profitable wireless WAN practice. Throughout 2021, Cradlepoint will continue to invest in partner platforms, tools, training and marketing support.

"Bringing best-in-class products to market is only possible with a best-in-class channel and a world-class partner program that brings them all together," says Eric Purcell, senior VP (SVP), global partner and alliances at Cradlepoint. "To accelerate LTE and 5G wireless WAN adoption and support our growth plan, we are making significant investments in people, programs and platforms. Investments include new platforms that make Cradlepoint easier to do business with, helping our partners get 5G training and deliver a wireless WAN practice, and hiring experienced distribution and partner marketing and sales leaders that can deliver an immediate impact."

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