HAAS Alert Hires Niermann to Lead Connected Vehicles Unit
Wednesday, March 24, 2021 | Comments

HAAS Alert hired Jeff Niermann as vice president of connected vehicle sales to lead its business development activities with automotive manufacturers, suppliers, and emerging autonomous and electric mobility companies.

Niermann brings decades of experience in sales and business development with automotive OEMs and tier 1 and 2 suppliers. In his new role, Nierman will work to bring HAAS Alert's video-to-everything (V2X) digital alerting platform Safety Cloud to connected vehicles, building on the nearly 1 billion driver alerts it has processed to date through its existing navigation partners.

"In the last six months, we've seen a surge in demand from automotive OEMs for integrating Safety Cloud's real-time digital alerts into connected vehicle infotainment and ADAS systems,” said HAAS Alert Cofounder and CEO Cory Hohs. “Driver safety and vehicle technology are two of the most important factors that consumers consider when purchasing a new vehicle. Safety Cloud addresses both by leveraging connected vehicle technology to increase driver safety."

Founded in 2015, HAAS Alert first prioritized growing the volume of roadway assets activated on Safety Cloud that lead to hazardous situations for other drivers. Almost 300 public-safety departments, state and municipal departments of transportation (DOTs), towing operators and construction companies are connected to Safety Cloud today, generating 1.4 million minutes of roadway hazard time during February alone. Safety Cloud also comes standard on multiple fleet manufacturers and is compatible with most vehicle telematics and wireless communication systems.

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