Zigbee Alliance Rebrands as Connectivity Standards Alliance
Wednesday, May 12, 2021 | Comments

The Zigbee Alliance, an organization of hundreds of companies creating, maintaining, and delivering open global standards for the internet of things (IoT), today announced its organizational rebrand to the Connectivity Standards Alliance (CSA).

The organization announced a second brand, Matter, formerly known to the industry as Project Connected Home over IP (CHIP), the future of reliable connectivity. The newly developed Matter mark will serve as a seal of approval, assuring that any object built on this standard is reliable by nature, secure by design and compatible at scale. The alliance will continue to develop Zigbee technology and will retain the Zigbee technology brand.

With nearly 20 years operating as a global, open standards organization, the alliance has continued to expand in scale, scope and impact. From the alliance’s founding technology, Zigbee, to its most recent IP-based standard, Matter, the alliance has been on a mission to simplify and harmonize the IoT. Matter joins the Alliance’s growing portfolio of leading connectivity standards, including specialized protocols like Smart Energy, Green Power, rf4ce and others. The alliance’s technologies are built on solid foundations: openness principles, a common data model and the expertise of member companies from across the industry. With this rebranding, the alliance is elevating its brand identity to better align with its role in shaping the future of the IoT by creating worldwide standards that impact the market.

“This year is historic for the alliance as our growth and efforts flourish with the demand for smart home and building connectivity,” said CSA President and CEO Tobin Richardson. “It’s the perfect time to both unveil our new brand, positioning the alliance as the home for collaboration and development of IoT standards with our members, and launch these trusted marks recognizable by the market we collectively serve.”

2020 was a record-breaking year with more than 560 Zigbee technology devices certified, an increase of more than 30 percent from the year prior. More than half a billion Zigbee chipsets have been sold and nearly four billion are expected to ship by 2023. Consumer and commercial demands for simple, connected experiences continue to grow, as first-quarter 2021 certifications exceeded first quarter 2020 by more than 50 percent. With ongoing evolution of the Zigbee standard, and device certifications further increasing with the addition of Matter devices later in 2021, we expect this positive trend to continue.

The CSA’s membership continues to expand its global reach with members in more than 37 countries. CSA members come together from across the value chain - silicon, software, device, ecosystem, service provider and retail and from across the connected home, commercial and multiple industry domains.

There are now more than 350 member organizations of all sizes, across a range of business categories, and more than 3,000 member individuals who are participating in bringing use cases, specifications, reference implementations, testing tools and certification programs to life. The CSA has partnered with the World Economic Forum (WEF) and the Council on the Connected World on an impactful new initiative to help build a global connected future that is more sustainable, resilient and equitable for all. Would you like to comment on this story? Find our comments system below.

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