U.S. and European Messaging Associations Form Coalition (9/12/12)
Wednesday, September 12, 2012 | Comments

The European Mobile Messaging Association (EMMA) and the Critical Messaging Association (CMA) signed an agreement to form a coalition. The agreement will enable the associations to work together to advance the industry and more easily resolve global issues and expand membership outreach and support.

Both associations will now operate under the Critical Messaging Association name with EMMA operating as the Critical Messaging Association Europe (CMA Europe) and the current CMA operating as the Critical Messaging Association Americas (CMA Americas).

The associations will operate autonomously within their own jurisdictions and will collaborate on global issues and joint initiatives. A steering group composed of the presiding members of CMA Europe and CMA Americas will oversee the global agenda and governance of the global coalition.

CMA Europe will have jurisdiction in Europe, Asia, Africa and the Middle East. CMA Americas will have jurisdiction in North, Central, South America and Australia. EMMA serves more than 15 operators and vendors from 10 countries and continues to attract more members. CMA, formerly the American Association of Paging Carriers, serves more than 65 corporate and individual members located throughout the United States.

The two associations’ visions are aligned, and they intend to expand their memberships through global recruitment of companies that provide critical messaging services in the public safety, healthcare and enterprise spaces.

“This coalition makes great sense for each party,” said Derek Banner, chairman of CMA Europe. “Our goals are identical but our members operate in separate geographies and under different regulatory regimes. This agreement enables us to work together on important global issues but to maintain our independence for the local issues that are vital for our members.”

The announcement was made at the opening of the Global Critical Messaging Summit in Stockholm, Sweden. The newly combined CMA will continue to hold two conferences every year, one on the western side of the Atlantic and the other on the eastern side.

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