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Communicating in Crisis: How Preparedness Leads to Successful Crisis Management Onsolve
Complacency is the biggest impediment to disaster preparedness, both at the individual level and at the agency level. People just don’t think bad things will happen to them. Still, there are a multitude of crises and disasters that can strike at any time, and most don’t come with warnings. So, when the unthinkable does happen, lives are often lost. For public agencies, there is a large cost for lack of preparation. Their roles in disasters, their large employee numbers and the widely distributed facilities they oversee make their readiness and response particularly critical. They also have greater chances of becoming targets for terrorism and other human threats. And these threats are not going away; they’re just getting more complex.

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